Description
Exam Board: AQA Level: AS/A-level Subject: Business First Teaching: September 2015 First Exam: June 2017 This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student’s learning. – Gives in-depth insight into Business practices and theories – Wolinski and Coates are known for their comprehensive yet accessible style. – Ensures students can understand the real world context of what they’re learning and apply their knowledge with fact files on real businesses – Provides practice exercises at the end of each chapter that reflect the style of the new assessments including multiple choice, short answer, data response and case study questions Contents Unit 7 Analysing the strategic position of a business – 1 Mission, corporate objectives and strategy – 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis – 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance – 4 Analysing the external environment to assess opportunities and threats: political and legal change – 5 Analysing the external environment to assess opportunities and threats: economic change – 6 Analysing the external environment to assess opportunities and threats: social and technological – 7 Analysing the external environment to assess opportunities and threats: the competitive environment – 8 Analysing strategic options: investment appraisal Unit 8 Choosing strategic direction – 9 Strategic direction: choosing what markets to compete in and what products to offer – 10 Strategic positioning: choosing how to compete Unit 9 Strategic methods: how to pursue strategies – 11 Assessing a change in scale – 12 Assessing innovation – 13 Assessing internationalisation – 14 Assessing greater use of digital technology Unit 10 Managing strategic change – 15 Managing change – 16 Managing organisation culture – 17 Managing strategic implementation – 18 Problems with strategy and why strategies fail
